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Realtors - Ignoring LinkedIn Is a Competitive Disadvantage
As we are in the process of relocating, our home is up for sale. I must admit I have learned a lot about realtors and especially how many ignore LinkedIn as a marketing and selling opportunity. I do...
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Want to Increase Sales? Put on Your Sherlock Hat
To increase sales requires every salesperson to be somewhat like Sherlock Holmes. Time and effort must be directed to researching potential sales opportunities as well as lost ones. For example in...
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Realtors Are You Losing Sales Because... Part 1
Top sales performers know sales is about taking advantage of all opportunities. As Jeb Blount notes in his book, Fanatical Prospecting, they are fanatical about prospecting. These individuals know...
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Realtors Are You Losing Sales Because... Part 2
The word sales has many meanings. For some is it a completed transaction where something of value (usually money) has been exchanged for something else. Others look at sales as being the overall...
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Realtors Are You Losing Sales Because... Part 3 Hungry
Losing sales is many times more of an attitude, a desire than insufficient sales skills. As the old expression goes hungry people hunt. No Hunger to Increase Sales Top sales performers are hungry. In...
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Do Realtors Really Want to Sell Homes?
Having been in the process of selling our home, I have come to realize the majority of realtors do not want to really sell a home. No they want to list and then promise how their marketing is...
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Where Realtors Are Missing Sales Opportunities
The real estate market is changing. Yet many realtors are not adapting and leveraging those changes. They are missing incredible sales opportunities by sticking to their existing business model as...
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Where Realtors Are Missing Sales Opportunities - Part 2
The world of sales is changing and this includes the real estate market. Finding new sales opportunities in an evolving marketing requires thinking and doing things differently. Credit...
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Where Realtors Are Missing Sales Opportunities - Part 3
As we are in the process of selling our home, one of the first actions I take when I receive outreach from a realtor is to go to LinkedIn. I shouldn’t be surprised, but I am as to how many realtors...
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Realtors Are You Missing This Marketing Platform?
Social media is a marketing platform used by many especially those selling real estate. Quite a few realtors have a significant presence on Facebook where they showcase their listings. Yet these same...
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